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The R+ Brand Mission:
These T-shirts were created to promote the humane and force free method of dog training known as Positive Reinforcement. By purchasing these shirts, not only are you making a fabulous fashion statement, you're also helping to spread the word about this wonderful quadrant of learning theory.

When someone asks you what your T-shirt means, tell them that R+ stands for Positive Reinforcement: using rewards to teach your dog what is 'yes' and achieve the behaviors you truly desire without pain or fear as a motivator. So go ahead and treat yourself to a little R+, today!